THE TYPEFACE: HITMARKER
Introducing Hitmarker, a type family designed solely for the Call of Duty franchise. It’s rooted in classic military vernacular, big, bold and blocky but has been built with contemporary typographic principles.
Hitmarker is a fundamental component of our new franchise’s identity and helps to bring visual consistency to all of our assets, components, IP’s and content.
THREE FORMATS
Hitmarker comes in three distinct forms. A variable, a standard format and a text format. Each of these three different formats have different use cases that the following pages outline.
- Hitmarker VF is a variable font for use with title art and layouts.
- Hitmarker is the standard font for use with all headlines.
- Hitmarker Text is a custom font designed specifically for use in small scale and long copy form.
VARIABLE FORMAT
The variable format allows for fine tuning between different weights and widths of the headline Hitmarker typeface. This is great for creating a clean block of type or for customizing as IP title art.
The variable format of Hitmarker comes as a single installable .var file. Depending on design package or software, the variable features are accessed in different ways—please consult the guides for each design package.
- A lighter, square cut of the Hitmarker Variable typeface.
- A thicker, wider cut of the Hitmarker Variable typeface.
- A contrasting condensed, thicker cut of the Hitmarker Variable typeface.
HEADLINE FAMILY
The standard format of the Hitmarker typeface is divided into 15 fixed fonts. There are three fixed widths, each with five fixed weights that span the widest, boldest, condensed and lightest of the Hitmarker family. Each one of these font files are individually installable .otf files.
HEADLINE GLYPHSET
Hitmarker has built in support for uppercase, lowercase, numerals, currencies, the standard punctuation, signs and symbols, and extended latin accents.
HITMARKER FOR TEXT
The Hitmarker text format is purposely designed to work best at small scales and in long form copy. There are a number of unique design features that help aid legibility in comparison to the headline format of Hitmarker.
Hitmarker text should be our go-to font format for all things body copy, dense paragraphs of text or small scale UI and digital moments.
- An example of Hitmarker text used in product UI.
- An example of Hitmarker text used in a digital, blog style post.
TEXT FAMILY
Hitmarker text comes in four individually installable .otf font files. There are three basic weights that cover all the usual usage of body format copy and one italic version.
TEXT GLYPHSET
Hitmarker text has built in support for uppercase, lowercase, numerals, currencies, the standard punctuation, signs and symbols, and extended latin accents.
LANGUAGE SUPPORT
Hitmarker has built in support for 317 different languages. This language support exists across the whole range of Hitmarker weights and widths and doesn’t require different font options with the exclusion five languages; Thai, Arabic, Korean, Japanese and Chinese.
